We have often been very critical of Real Madrid’s transfer policy, as the club’s return on investment was of such insignificance, it was frightening. The Spanish record champions seem to be one of only few football clubs that genuinely struggle to grasp the understanding of an efficient and effective transfer policy. Unfortunately for Manchester United supporters, the English record champion too, seem to have gone down the primarily commercial route and, just like Madrid, they have begun to like the idea of presenting a blockbuster signing or two, without paying attention to actual needs.
However, the sport seems to be packed with football clubs that take an alternative approach which is exclusively focused on needs rather than dreams. One of these clubs is Juventus, and this season was testament to the Italians’ conservative but effective philosophy when it comes to buying players. There does not seem to be the belief that, in order to achieve great things, one must invest great amounts. Instead, the club seem concentrate on purchasing exactly what they need. In this respect, Real Madrid for example, seem to be the equivalent of a hungry child, tasked with food shopping efficiently, whereas Juve seem to be the sensible adult, keen to avoid any emotional purchases such as a buy-one-get-one-free on extra large chocolate bars.
Including the most recent addition of German international Sami Khedira, Arturo Vidal is actually the only key midfielder Juventus paid for, when they purchased him from Leverkusen for €12.5 million in 2011. Add to that the €9 million transfer of striker Carlos Tevez and the €20 million purchase of Alvaro Morata, and six of the starting 11 from Saturday’s Champions League final cost the Old Lady less than €42 million. Angel di Maria alone cost Manchester United almost twice as much! Again, it seems as though Juventus’ management paid attention to the team’s needs, which in turn, enabled and encouraged the incoming players to make an impact.
Comparable to the case of young Spanish striker Alvaro Morata, Juve have also announced the signing of young Argentinian prodigy Paulo Dybala for €32 million from Palermo. Similar to Morata, Dybala is young and if the performances continue to improve steadily, his value will do the same. As such, even larger amounts of money that are being spent from time to time, seem justified and calculated.
There are many angles for this discussion and it may not be as simple as this to prove a concept’s effectiveness. Nevertheless, what is obvious for everyone to see is that Juventus will always enjoy an incredibly generous return on their investment. Even if the club fail to win the Champions League ever again, what Juve will still continue to do is to treat their loyal fans to some great football and players who are genuinely proud to play for the northern Italian club. As such, Juventus have been a true winner for a number of years and experience suggests that they will remain on top. For us, it will be intriguing to watch the remainder of the transfer window to see as to how the club will add. Surely, the Bianconeri will continue to impress as a team.